Crowd seen from above Researchers reviewing a brain scan Control desk and LED wall
Crowd management
Psychology
Technology

The best ideaslive whereworlds meet

SCROLL
Broadcast console LED wall close up Video editing timeline
Sigmund Freud Ivan Pavlov Daniel Kahneman

New technology

Old psychology

Technology changes.

Our brain doesn't.

A crowd decides the way it always has. Fast, unconscious, together. We design for that.

The psychology behind it
ParkingToiletsFoodMain stage Tent stage CampingParking Entrance Exit
LED screen · Service
Welcome to
the festivalGates open · enjoy
The first thing they read
LED screen · Service
Toilets, animated arrow
Fewer questions, shorter queues
LED screen · Service
Bar waiting 2 minutes, or 25 minutes
Spread the crowd before it becomes a problem
LED screen · Safety
Main stage full
One message, ten thousand people, same direction
LED screen · Service
Nice you
were there!Sleep well
The last thing they read
Event appGate B is the quickest way in.
Before they even arrive
SignageFood court · 2 min
Every sign tells the same story
WhatsAppBar 3 has no queue right now.
A tip in their pocket
Social mediaLine-up change: the tent stage starts at 21:00.
Where they already look
PA systemMain stage is full. The tent stage starts in five minutes.
Heard, even when nobody looks up
WebsiteTrains home every ten minutes.
Ready before the last song

Barriers stop a crowd.Communication moves a crowd.

Communication is a crowd management tool

A complete toolbox

Content and software for every communication channel.

3 worlds1 toolbox

Crowd management
Psychology
Technology
The Crowd WhisperContent · Software · Every channel
Crowd managementFifteen years of crowd communicationat Europe's biggest events.
PsychologyHow people decide,and how to influence it.
TechnologyEvery channel a crowd can see or hear.Screens, sound, apps, online.

Everything we know, built into the content.And every event teaches us more.

Be prepared for every scenario

Built for your event. Built for your location.

One button. Every channel

Every communication channel you already have. Programmed in advance, adjusted on the fly.

The Crowd Whisper · Scenarios · Summer Festival● Live

Scenarios

Arrival14:00
Peak19:30
Incident · stage fullstandby
Incident · weather21:30
Exit23:30
Activate scenario
ParkingToiletsFoodMain stage Tent stage CampingParking Entrance Exit
Welcome
Bad weather
←
Toilets
Bad weather
↙
Wayfinding
Bad weather
←
Wayfinding
Bad weather
→
Main stage full
Bad weather
→
Wayfinding
Bad weather
→
Wayfinding
Bad weather
→
Wayfinding
Bad weather
→
Wayfinding
Bad weather
→
PA main
PA tent

Playlist · LED screens H01–H09

Bad weather
Live
Public transport info
Next
Wayfinding
Queued

Now playing · 21:30

H01 · EntranceWelcome to the festivalStorm · Stay in your car
H02 · ToiletsToilets ↖ 2 minStorm · Parking ↙
H03 · Main stage LTent stage ↗Storm · Leave the field ←
H04 · Main stage RTent stage →Storm · Leave the field →
H05 · FieldMain stage full · Tent stage →Storm · Leave the field →
H06 · Tent stage LBar ↑ · short queueStorm · Tent closed · Parking →
H07 · Tent stage RBar ↑ · short queueStorm · Tent closed · Parking →
H08 · Tent areaTent stage ↑Storm · Parking →
H09 · ExitExit → · thanks for comingParking → · Drive safe
PA · Main stageidleVoice message 04 · weather
PA · Tent stageidleVoice message 04 · weather
Event appscheduledPush sent · Storm 21:30
LEDLED screens
PAPA system
APPEvent app
SGNSignage
WAWhatsApp
FBFacebook
IGInstagram
XX
WEBWebsite

Content for your location. Software to run it.

One platform, per year.

Crowd at a Formula 1 circuit

Fifteen years in the field

Built on behavioural research. Now measuring it on location.

Festivals & events
Rock im ParkMysterylandLollapalooza BerlinParookavilleWacken Open AirZwarte CrossDutch Grand PrixBritish Grand PrixLive Nation
Venues
Adele in MunichGelreDome
Transport hubs
Dutch RailwaysProRail
Cities & public spaces
VierdaagsefeestenAmsterdam Sail 2025London Notting Hill Carnival
Different crowds. Same method
Next: measuring what a message actually does. We are building that research.
Read the cases

Build your scenarios

Software and content, per year. One conversation to start.

Start building →